Sep 22 minGEOFENCING & GEOTARGETINGWe are well into the digital age and that rings true for the world of advertising as well. It seems as though everyday salespeople and...
Aug 152 minCRISIS COMMUNICATION 101In the world of public relations, dull moments don’t exist. PR specialists are either busy telling the world how great their clients...
Jul 192 minREACH VS FREQUENCYIf you’ve ever worked in advertising, you’ve probably heard the words “reach” and “frequency” often. Reach and frequency are both...
Jun 33 minEXPLAINING RADIO FORMATSWe know you have some knowledge of radio. You listen to it on the way to the office and on the way home. You know that it remains one of...
May 53 minWHAT IS DIGITAL ADVERTISING?With society going wireless for the most part and becoming more dependent on technology, it only makes sense that the world of...
Apr 12 minPaid VS Organic Social PostsIf you are finally ready to make that big leap into the world of social media marketing, it’s important to know the many layers that come...
