Jul 192 minREACH VS FREQUENCYIf you’ve ever worked in advertising, you’ve probably heard the words “reach” and “frequency” often. Reach and frequency are both...
Jun 33 minEXPLAINING RADIO FORMATSWe know you have some knowledge of radio. You listen to it on the way to the office and on the way home. You know that it remains one of...
May 53 minWHAT IS DIGITAL ADVERTISING?With society going wireless for the most part and becoming more dependent on technology, it only makes sense that the world of...
Apr 12 minPaid VS Organic Social PostsIf you are finally ready to make that big leap into the world of social media marketing, it’s important to know the many layers that come...
Mar 44 minHow To Create SEO That Stands OutSearch Engine Optimization. It’s a term that’s become ubiquitous in today’s digital world in that it’s important for the success of their...
Feb 43 minThe Future of Television StreamingTraditional wisdom has long held that advertising dollars follow audiences, but sometimes are subject to a slight delay. That may be...
