Nov 122 minThe Origins of OctagonIn 2013, Maranda White was at a crossroads. Cutbacks at LSU had led to job reductions, leading to the dissolution of her job as Director...
Oct 83 minWhat Kind of Advertising Is Best For Me?Creating an advertising plan can be a headache. On the surface it can seem pretty cut and dry, but once you delve into the process it can...
Sep 162 minThe History of Octagon Media After 13 years of working for some of the largest advertising agencies in the industry, Maranda White packed her bags and set out on a...
Aug 63 minWhy is NIL Such A Big Deal?Odds are you’ve probably heard about Name, Image and Likeness, or NIL for short, in the news or on the social feed over the past month....
Jul 82 minWhat's the Difference Between Advertising and Marketing?If you don’t know the difference, don’t feel bad, that’s one of the most common questions we get asked. For those who aren’t aware of how...
Jun 42 min4 Digital Marketing Trends to Look Out ForUnfortunately, 2020 was an unpredictable year for businesses across the world, meaning that trends predicted pre-pandemic did not come to...
