1 day ago2 minPLANNING AHEADThe holiday season (aka Q4) is hands down the busiest time of the year for the advertising world. Between mailing off gifts to vendors,...
Nov 81 minThe Gift of Gratitude: Employee Words of AppreciationThe Thanksgiving season is upon us, and this is usually a time when we, as individuals or as a collective, reflect on our lives and all...
Oct 142 minDIFFERENT FUNCTIONS OF PRPublic relations (better known by industry professionals as “PR”) is the practice of managing and disseminating information from an...
Sep 22 minGEOFENCING & GEOTARGETINGWe are well into the digital age and that rings true for the world of advertising as well. It seems as though everyday salespeople and...
Aug 152 minCRISIS COMMUNICATION 101In the world of public relations, dull moments don’t exist. PR specialists are either busy telling the world how great their clients...
Jul 192 minREACH VS FREQUENCYIf you’ve ever worked in advertising, you’ve probably heard the words “reach” and “frequency” often. Reach and frequency are both...
