Creating good relationships can result in loyalty of business. This can be true for both clients and other companies and is one of the most effective ways to expand your customer base. In the agency world, the average length of a client-agency relationship is just 3.2 years. At Octagon our average surpasses t...

Linktree has been one of the most popular tools on Instagram this past year. One of Instagram’s most ANNOYING downfalls has been the fact that you can only add one link on your profile to share with the world. For those that are under 10K, without the ability to swipe up, that link is incredibly valuable!...

Website Mistakes That are Hurting Your Business

You finally did it – you created a website for your business! Launching a website is no joke. It takes a lot of time, energy and passion to create a really great website that not only tells people who you are and what you do but actually converts those people int...

Most people have started to realize just how important digital marketing and advertising has become. If you haven’t, then you are living under a rock and need to come out now. In all seriousness though, marketing yourself online needs to be part of your plan if you want to get your name out there and bring in...

How to Create a Winning Tagline in 4 Easy Steps

Let’s play a game. We say a tagline and you guess the brand. Ready? 

“Just do it”. 

“I’m lovin’ it”. 

“Can you hear me now?”

Was it easy? Did you know them right away? That is exactly what a good tagline should do. It should spark some kind of emotion and connect you...

Want the Best from Your Staff? Be the Best for Them!

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson

This snippet of wise wisdom rings true in every business niche. The people you choose to hire are what make or break y...

A common way business owners’ compare whether or not to hire a marketing employee or a marketing agency is to use a base salary versus an hourly quote for a marketing agency and thus conclude that since the hourly rate is higher it must be more expensive. That is not the case. We are going spill the details o...

Sending out introduction emails to potential clients, employers or collaborators is one of the great challenges of professional life in the digital age.