THE 8 POWER PLAYS OF MARKETING

Let’s dive into executing marketing versus advertising process. Advertising focuses on selling a product through paid channels like commercials or digital ads to grab attention. Marketing is a broader, long-term strategy that uses research and messaging to connect with what people need and how your brand fits into their lives. Here is how smart marketing builds that foundation and how we at Octagon Media can help you do the same:

1. Define the Vision

Marketing starts with clarity. Who are you trying to reach, what do they care about and where do you want to take them? Without that vision, advertising is just noise.

2. Know Your Audience

You can’t reach everyone at once. Great marketing is about reaching the right people with the right message at the right time. That takes deep insight.

3. Strategy Before Tactics

Now that you know your audience, you need to create a good plan on how you’re going to reach them.

4. Tell a Story

People buy stories as much as they buy products. Frame your brand into a story that the target audience can relate to. Also, make it consentient across every platform.

5. Stay Agile

Markets shift. Algorithms change. Customer habits evolve. Great marketing should do the same.

6. Empower the Team

Marketing is a collaboration. When everyone is in lock step, great things happen.

7. Measure What Matters

You can track a hundred metrics, but are you focusing on the right metrics? Track the metrics that matter, analyze performance and understand what’s motivating your audience.

8. Build for the Long Haul

A lot of brands focuses on the big splash: a campaign launches, everyone celebrates… and then nothing. Great marketing doesn’t stop at launch; it keeps people interested and engaged over time.

 

Marketing is more than commercials or social media analytics. It’s the thinking behind it. And when the strategy is sound, the advertising becomes unforgettable. Let Octagon Media make sure your message makes an impact!