Aetna Better Health of Louisiana

AETNA BETTER HEALTH OF LOUISIANA

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CLIENT:

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44.6 million people with information and resources to help them make better-informed decisions about their health care.

CHALLENGE:

To assist Aetna Better Health of Louisiana in increasing brand awareness throughout the state by promoting its products and services through three main goals: build a closer relationship across the state, bring awareness to the brand as another Medicaid option and increase customer base by at least by 2.3%.

RESULTS:

Within the first three months, we exceeded our goal with a 70% increase in new member enrollment – over 3,000 times more than the client expected. This campaign resulted in Octagon Media winning the 2020 National Bronze Telly Award in the general commercial category.

SERVICES PROVIDED:

Branding. Community Engagement. Competitive Analysis. Concept Development. Corporate Partnerships. Crisis Communications. Media Relations. Public Relations. Research. Strategic Planning. Commercial Production. Media Buying. Media Planning. Broadcast Television. Radio. Print. Out of Home. Digital Media. Online Advertising. Pay-Per-Click (PPC). Search Engine Marketing (SEM). Copywriting. Creative Conceptualization. E-Mail Marketing. Event Management. Graphic Design. Illustration. Influencer Marketing. Photography. Promotional Items. Search Engine Optimization (SEO). Social Media Management.