Aetna Better Health of Louisiana

AETNA BETTER HEALTH

OF LOUISIANA

THE CLIENT:

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44.6 million people with information and resources to help them make better-informed decisions about their health care.

THE CHALLENGE:

To assist Aetna Better Health of Louisiana in increasing brand awareness throughout the state by promoting its products and services through three main goals: build a closer relationship across the state, bring awareness to the brand as another Medicaid option, and Increase customer base by at least by 2.3%.

THE RESULTS:

Within the first three months, we exceeded our goal with a 70% increase in new member enrollment – over 3,000 times more than the client expected. This campaign resulted in Octagon Media winning the 2020 National Bronze Telly Award in the general commercial category.

 

SERVICES PROVIDED:

Concept Development, Commercial Production, Graphic Design, Media Buying, Media Planning, Strategic Planning, Public Relations, Photography, Post Buy Analysis. 

Aetna Better Health of Louisiana Flyer
Aetna Doctor Mockup
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Aetna Better Health of Louisiana Flyer
Aetna Mockup Yoga
Aetna Bus Shelter Mockup
Aetna Better Health of Louisiana Flyer
Aetna Health Fair Mockup

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