AETNA BETTER HEALTH
Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44.6 million people with information and resources to help them make better-informed decisions about their health care.
To assist Aetna Better Health of Louisiana in increasing brand awareness throughout the state by promoting its products and services through three main goals: build a closer relationship across the state, bring awareness to the brand as another Medicaid option, and Increase customer base by at least by 2.3%.
Within the first three months, we exceeded our goal with a 70% increase in new member enrollment – over 3,000 times more than the client expected. This campaign resulted in Octagon Media winning the 2020 National Bronze Telly Award in the general commercial category.
Concept Development, Commercial Production, Graphic Design, Media Buying, Media Planning, Strategic Planning, Public Relations, Photography, Post Buy Analysis.