NEW ORLEANS INTERNATIONAL AIRPORT
Louis Armstrong New Orleans International
Airport wished to re-brand their new terminal
scheduled to open May 2019. The airport currently serves eighty percent of
all passengers in the state of Louisiana, with 14
airlines to over 56 non-stop destinations.
To rebrand the new terminal with a clean and modern design. The tasks included a prospective conceptual message and design examples to assist in the re-branding effort. The goal was not to incorporate the outline of the Mississippi River in the skyline as a representation of the culture and history of New Orleans has within itself.
A clean design to incorporate the culture and history of New Orleans in its brand so that it creates an experience of the culture within itself.
Branding, Competitive Analysis, Concept Development, Commercial Production, Event Management, Graphic Design, Media Buying, Media Planning, Research, Strategic Planning, Social Media Management, Public Relations.