If you are finally ready to make that big leap into the world of social media marketing, it’s important to know the many layers that come with it. One of them being paid and organic social posts and how to differentiate and navigate the two. Here is some info and some quick tips to help you out and get you started:
Paid social media is straightforward, for the most part. One would pay to have their business promoted or “sponsored” on any social media platform. The post will show up on the feed of whatever audience you intend to target. For example, if you own a wedding-planning business and are only looking to reach women between the ages of 25-35 in a certain area, then paid social media marketing will see to it that the intended target audience sees an ad for your business on their social media pages. It is also guaranteed that your business will get exposure. In fact, the number of consumers that are actually making purchases and driving traffic to a business’ website after seeing a paid ad is growing exponentially.
While it may initially feel like an overwhelming task, paid social media is a great way to increase brand awareness and generate sales and leads.
Here are some quick tips for paid social media marketing:
Make sure you target the right audience: your target audience shouldn’t be too concise, but not too broad either. You want to make sure the right person sees your ad.
Have a Clear Call to Action: it must be short and to-the-point.
Keep It Short: remember that the average social media’s user’s attention span lasts but for a few seconds, so keep the verbiage short and make each second count!
Organic social media posts show up on the feeds of user’s that already follow you (or have already seen and interacted with previous posts).