By definition, marketing is “the process of exploring, creating and delivering value to meet the needs of a target market in terms of goods and services.” Marketing covers a broad spectrum of aspects, which can make the spread of misinformation very easy. It isn’t rare for people to have a perception that does not accurately align with the truth. So, to combat that, we are going to take a moment to debunk these three common marketing myths:
Marketing is Easy
Many people who don’t work in this industry believe that anyone can do it. This is not true; you cannot just plaster an ad on a billboard or post a few pictures to social media and call it marketing. It is an intricate process that takes a lot of time, planning, effort, resources, and dedication to see results. Being able to market a service, business or product takes a level of commitment that not many people are willing to give. While marketing pays off, it is certainly not easy.
Advertising & Marketing are the Same
These two terms are often used interchangeably, but the truth is these are two different things. While advertising is essential to a great marketing campaign, it does not encompass what marketing is. Advertisements act as a hook to get a customer’s attention and can be an excellent way to begin forming a base judgment regarding interest in a business, but it shouldn’t be a marketer’s main focus.
Quality Products Will Sell Themselves
This isn’t true at all. There is so much competition out there that even if you own a highly specialized, niche business or product, there is almost a guarantee that someone else is doing the same thing; which is why making your brand stand out is important. No matter how great your company is, there is always a need for a good marketing tactic. Whether it is digital marketing, traditional or a combination of both, good marketing is essential to making your business stand out against competitors.
There are many other marketing myths that need to be debunked, but this is true: Octagon Media is one of the best marketing firms in the industry. So, if you are in need of a marketing campaign that produces stellar results, give us a call!