Unfortunately, 2020 was an unpredictable year for businesses across the world, meaning that trends predicted pre-pandemic did not come to fruition. Most marketers were forced to adapt to reshaping their tactics through a virtual workspace. Now that we are on the downslope of the pandemic, it is more important than ever for marketers to stay on top of digital marketing trends to engage and retain current customers and generate more traffic, leads and revenue for clients. Here are four digital marketing trends to consider:
Influencer marketing has drastically increased over the past few years. Influencer marketing is a type of word-of-mouth marketing that uses key leaders to amplify your brand’s message to a larger audience. Because influencer marketing is more authentic than corporate advertising, consumers tend to trust influencers’ opinions and buy new products based on their recommendations. For example, Zoella, a beauty influencer, is one of the world’s top internet fashion and beauty influencers—and her audience trusts her opinions. It is time to partner with influencers so that you can organically improve brand awareness and reach your target audience.
In 2021, marketers can expect traditional text-based content to shift to dynamic and engaging content that delivers results. Hence, interactive content! Interactive content creates engaging, memorable content that generates results, using quizzes and polls, augmented reality ads, embedded calculators and 360-degree videos. Plus, interactive content can also help determine which demographics and psychographics to target based on the responses received. So, why not add interactive content to your marketing strategies?
Social Media Marketing
If there is one thing that we all know, it is that pretty much everyone is on social media now. Social media contains everything from viral videos and product reviews to marketing and advertisements and it has essentially become the most influential and important virtual space. In fact, social media allows you to reach a large audience within seconds of posting an ad while reducing costs. This year, brands are predicted to develop authentic videos and interactive content on social media to gain attention and build a community of engaged followers and consumers. And since we are experiencing the digital era, it will benefit you to get ahead of the social media marketing trend.
Video marketing has become one of the most important trends in digital marketing. Posts that do not contain video receive 92 percent less traffic compared to posts with at least one video, according to SocialMediaToday.
Think about it this way: people are more likely to find video content more compelling in comparison to reading text. Therefore, video marketing is being used to increase engagement through video posts and live broadcasts on social media platforms—and it is expected to rise over the next five years. If you ask us, it is a must for any marketing agency.
From influencer marketing to social media marketing, there has been a major shift from the COVID-19 pandemic in the way that digital marketing is strategically planned and executed. These four digital marketing trends can help you increase your clients’ site traffic, generate more leads and grow sales. They will also help clients retain the audience that they have worked so hard to achieve.