THE CLIENT:
River Parish Foods is home to Veron and Martin’s Smoked Sausage and Andouille. River Parish Foods is a locally-owned and operated company based in Gonzales, LA with the motto of “From Our Family to Yours.”
THE CHALLENGE:
We create a campaign that addressed three main objectives: (1) increase brand awareness among target market, (2) drive sales by reinforcing positive qualities of Vernon Smoked Sausage and (3) produce a creative message that will break through the cluttered market both in Cajun food products and in advertising due to political season.
SERVICES PROVIDED:
Media Buying. Media Planning.
Strategic Planning. Post Buy Analysis.