CLIENT:

River Parish Foods is home to Veron and Martin’s Smoked Sausage and Andouille. River Parish Foods is a locally owned and operated company based in Gonzales, LA with the motto of “From Our Family to Yours.”

CHALLENGE:

To create a campaign that addresses three main objectives: (1) increase brand awareness among target market, (2) drive sales by reinforcing positive qualities of Vernon Smoked Sausage and (3) produce a creative message that will break through the cluttered market both in Cajun food products and in advertising due to political season.

RESULTS:

Increased year-over-year revenue of 7.3%, 1,099,139.5 impressions, a TRP of 889.8, a reach percentage of 90.5% and a frequency of 9.8.

SERVICES PROVIDED:

Research. Strategic Planning. Broadcast Television. Radio. Print. Out of Home. Post Buy Analysis.