CLIENT:

Party Time is a one-stop-shop for party supplies, holiday decorations, costumes, and cake decorating classes. Party Time is the largest independently owned party store in Baton Rouge with an over 3,000 square foot location on Bluebonnet Blvd. This store has costumes year-round and everything you need to throw a great party for any occasion.

CHALLENGE:

To increase sells during their peak holidays, including Mardi Gras, St. Patrick’s Day, graduations, football season, Halloween, Thanksgiving and Christmas. We also set a goal of increasing year-over-year sales by 3%.

RESULTS:

Increased retail sales 6.8% year-over-year, generating 3,245,310 impressions, a TRP of 674.0, reaching 84.6% of our audience at a frequency of 7.9.

SERVICES PROVIDED:

Strategic Planning. Media Buying. Media Planning. Broadcast Television. Radio. Print. Out of Home. Digital Media. Online Advertising. Post Buy Analysis.