CLIENT:

Ardendale Oaks, known as “the nicest apartments in Mid-City,” is a luxurious apartment complex located minutes from Towne Center. Quickly becoming one of the most vibrant places to live, the newly renovated site offers the homes that North Baton Rouge and Mid-City deserve.

CHALLENGE:

Marketing their location to future tenants and changing the way people viewed the area. Our challenge was to influence the way people thought about this location and rebrand this apartment complex to match the new renovations to the buildings.

RESULTS:

The integrated campaign was successful. Their social media presence helped re-brand who they were and convince the audience that Ardendale Oaks was a great place for people to come and see what they offered. Using paid advertisements drove large amounts of traffic to their website where they could  learn more about why this community was the perfect place to call home. Using specific zip codes and defined audiences allowed us to reach interested renters who were looking to move to an upgraded apartment or be located in a prime location near their work. People now look at Ardendale Oaks and see a nice apartment complex that stands out among the rest.

SERVICES PROVIDED:

Concept Development. Public Relations. Research. Commercial Production. Media Buying. Media Planning. Radio. Print. Out of Home. Copywriting. Creative Conceptualization. Event Management. Graphic Design. Social Media Management.