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STEP INTO THE RING
Every so often, we open the playbook to share insights from our agency’s perspective. Here, you'll find the latest on industry trends, tips, and a behind-the-scenes look at the strategies we use to help our clients succeed.
DIFFERENT FUNCTIONS OF PR
Public relations (better known by industry professionals as “PR”) is the practice of managing and disseminating information from an...
Oct 14, 2022
2 min read
GEOFENCING & GEOTARGETING
We are well into the digital age and that rings true for the world of advertising as well. It seems as though everyday salespeople and...
Sep 2, 2022
2 min read
CRISIS COMMUNICATION 101
In the world of public relations, dull moments don’t exist. PR specialists are either busy telling the world how great their clients...
Aug 15, 2022
2 min read
REACH VS FREQUENCY
If you’ve ever worked in advertising, you’ve probably heard the words “reach” and “frequency” often. Reach and frequency are both...
Jul 19, 2022
2 min read
EXPLAINING RADIO FORMATS
We know you have some knowledge of radio. You listen to it on the way to the office and on the way home. You know that it remains one of...
Jun 3, 2022
3 min read
WHAT IS DIGITAL ADVERTISING?
With society going wireless for the most part and becoming more dependent on technology, it only makes sense that the world of...
May 5, 2022
3 min read
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