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STEP INTO THE RING
Every so often, we open the playbook to share insights from our agency’s perspective. Here, you'll find the latest on industry trends, tips, and a behind-the-scenes look at the strategies we use to help our clients succeed.
THE MARKETING YEAR IN REVIEW
It feels like we say this every year now, but this year has been an extremely eventful one. We began the year in the thick of the...
Dec 10, 2021
3 min read
THE ORIGINS OF OCTAGON
In 2013, Maranda White was at a crossroads. Cutbacks at LSU had led to job reductions, leading to the dissolution of her job as Director...
Nov 12, 2021
2 min read
WHAT KIND OF ADVERTISING IS BEST FOR ME?
Creating an advertising plan can be a headache. On the surface it can seem pretty cut and dry, but once you delve into the process it can...
Oct 8, 2021
3 min read
THE HISTORY OF OCTAGON MEDIA
After 13 years of working for some of the largest advertising agencies in the industry, Maranda White packed her bags and set out on a...
Sep 16, 2021
2 min read
WHY IS NIL SUCH A BIG DEAL?
Odds are you’ve probably heard about Name, Image and Likeness, or NIL for short, in the news or on the social feed over the past month....
Aug 6, 2021
3 min read
WHAT'S THE DIFFERENCE BETWEEN ADVERTISING AND MARKETING?
If you don’t know the difference, don’t feel bad, that’s one of the most common questions we get asked. For those who aren’t aware of how...
Jul 8, 2021
2 min read
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