7 POSTS THAT BUILD SOCIAL MEDIA CONNECTIONS

1. Behind-the-Scenes Moments

Show your team brainstorming a campaign, status meetings, or even your daily coffee break. People connect more with what’s real than what’s perfect.

• How Octagon Media Helps: We create behind-the-scenes content through video and pictures to capture raw moments that build audience connection.

2. Unscripted Short-form Videos

Short-form video will continue to dominate in 2025. Grab the company phone and casually use Reels, TikTok, or Stories. Share thoughts, tips, or fun moments that reflect your personality.

• How Octagon Media Helps: From concept to filming, we help you develop short-form video content that’s true to your brand’s voice and drives engagement.

3. Share Your Audience’s Content

Your audience wants to feel seen. Reposting their photos, reviews, or videos builds community and shows appreciation especially when you respond with more than just a tag.

• How Octagon Media Helps: We find user-generated content and write personalized captions or responses that keep your audience feeling engaged.

4. Talk to Your Audience.

Comments, DMs, tags and mentions are opportunities. Respond with some heart, ask meaningful questions, and be willing to share your thoughts.

• How Octagon Media Helps: We manage your community engagement with intention, making sure every reply sounds human, thoughtful, and match your tone and voice.

5. Share Your Struggles

Sharing a failure or challenge you had in the past (and what you’ve learned from it) can be more impactful than just showing off your wins. Being vulnerable makes you more relatable.

• How Octagon Media Helps: We craft posts that tell your brand’s story, so you come off more honest and real. Connecting your struggles to your success in meaningful ways.

6. Share Personal Stories

Audiences follow people, not just brands. Have the folks in your company share personal passions like music, hobbies, or office outings.

• How Octagon Media Helps: We help you align personal content with brand identity, ensuring your posts feel fresh, authentic, but also align with your company’s image.

7. Be Consistently Imperfect

Perfection is overrated. People want more of the real you in unfiltered moments and outtakes. What matters most is putting out the content and being consistent with your voice. Don’t let perfect get in the way of progress.

• How Octagon Media Helps: Our content strategy balances planned post with organic post.

We believe authentic connection is the key to social media growth. We help brands build communities by showing the real behind-the-scenes, engaging in meaningful conversations, and sharing user-generated content. Let’s grow your presence one post at a time!