Every now and then, we like to share things from our advertising agency's perspective.


July 3, 2015

A logo is part of your brand and will be the most recognizable visual aspect for your company. A logo represents the legacy of a company that will be seen far into the future by multiple generations. For this reason, it is important to take the time to develop a logo t...

June 18, 2015

 A brand is defined by the American Marketing Association as the name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. Branding a business is something that should be carefully crafted to...

June 11, 2015

In an era of social media and online marketing a lot of business owners wonder if outdoor advertising is still effective. Every dollar spent on advertising is important and ROI should be measured. When creating a marketing budget it is important to understand the impac...

June 4, 2015

I often encounter companies that take a DIY approach to their advertising. Advertising is not a short-term affair. In order to brand your company and reap any return on investment (ROI), advertising has to be strategic and consistent. The secret to developing successfu...

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