Building a brand is hard. Finding an advertising agency that can deliver knockout results is even harder. Believe it or not, many business owners and companies find themselves stuck between a rock and a hard place when it comes to selecting an advertising agency. Why? Everyone wants to be represented by a well-known agency, but not everyone gets the results that they paid for.
Fortunately, boutique agencies have been on the rise. A boutique agency is a small agency of fewer than 30 employees. They are best known for their customized services, innovative and highly creative marketing, and they usually work for smaller clients. Most clients tend to opt for boutique agencies because of the surplus of benefits that come along with the client experience. However, it’s not always convincing when you’re leaning towards a larger agency. If you’re on the fence, here are three reasons why you should use a boutique agency.
1. Personal Attention
When you work with larger advertising agencies, it can be difficult to have direct access to the people working on your projects and/or the owner. Most of the time, large agencies are tied to their big-name clients and smaller accounts are neglected. Boutique agencies enable clients a personalized experience from beginning to end—thus building a healthy client-agency relationship. If you want the best results and clear communication, a smaller agency is your best bet.
Prior to hiring an advertising agency, it’s almost guaranteed that cost concerns were at the top of your list. It’s no surprise that any form of marketing or advertising can come with a pretty expensive price tag, especially at large agencies who have to pay higher salaries, higher utility costs, and office space rent. Unfortunately, this means that you won’t always get the best value for your dollar when it comes to your campaign. Luckily for you, boutique agencies are able to customize service fees to your budget, utilize a network of resources, and get the most of your budget with satisfactory results.
3. Togetherness and Creativity
Ever wondered why certain marketing agencies recycle their strategies with clients? That’s because most large marketing agencies heavily rely on strict internal procedures that may or may not work for your brand. Therefore, if you want a successful, innovative campaign, a boutique agency is your best bet. Boutique agencies thrive on adapting to new marketing trends and an all-hands-on-deck approach for creative concepts. Not to mention, this custom experience is more likely to catch your audience’s attention and better fit your brand.
It’s not easy choosing an advertising agency to bring your brand to life. That’s why it’s so important to select an agency that has the ability to build a client-agency relationship with you, fit your budget, and utilize creative concepts to turn your vision into a reality. Remember: It’s not the size of the team that matters the most, it’s their ability to market and develop solutions that counts.