Get Knockout Results with Octagon Media!
How did our strategy help a major Medicaid company connect with people in Louisiana?
THE CHALLENGE:
Octagon Media’s challenge was to increase awareness of Aetna Better Health of Louisiana’s commitment to the communities across the state. There were three main objectives to achieve through advertising and marketing: (1) build a closer relationship across the state, (2) bring awareness to the brand as another Medicaid option, and (3) increase customer base by at least 2.3%.
THE STRATEGY: As a team, Octagon Media diligently brainstormed creative concepts that Louisiana residents could relate to. It was our duty to bring awareness to Aetna Better Health of Louisiana’s readily available healthcare while creating a campaign that combined positivity, authenticity, health and fun. The creative featured real Aetna healthcare and community members sharing real-life experiences to drive home the message of authenticity and connection.
After creating a solid concept, we then developed an analysis of how our target audience consumes media to create integrated marketing strategies that would reach them no matter their location. This client is truly committed to our state and we are excited to have been a part of it. #HereForLouisiana #AetnaBetterHealthofLouisiana
MARKETING STRATEGIES:
Digital Marketing
Television
Radio
Print
Out of Home
Outdoor
Bus Shelter
Bus Benches
SERVICES PROVIDED:
Commercial Production
Concept Development
Copywriting
Graphic Design
Media Planning & Buying
Photography
Promotional Items
Public Relations
Strategic Planning
THE RESULT: Within the first three months, we exceeded our goal with a 70% increase! This was 3,000 times more than the client expected. This campaign resulted in Octagon Media winning the 2020 National Bronze Telly Award in the general commercial category. Now, tell us that wasn’t a win-win!
Want your business to grow? Contact Maranda White for a consultation today!
225.663.6878 or maranda@octagonmedia8.com
