How to Create a Winning Tagline in 4 Easy Steps
Let’s play a game. We say a tagline and you guess the brand. Ready?
“Just do it”.
“I’m lovin’ it”.
“Can you hear me now?”
Was it easy? Did you know them right away? That is exactly what a good tagline should do. It should spark some kind of emotion and connect you to the brand instantly giving you a little insight into what they do. You may think that if you’re a smaller brand having a tagline isn’t as important because people don’t know your name, but everyone can benefit from having a good tagline.
The best way to create a tagline for your business is to describe what you do in the shortest way possible. We like to relate it to trying to tweet out this incredible story but knowing you are limited in your characters, so you have to make it succinct and engaging!
We have limited the process down to four main steps to give you the tagline of your dreams:
Step 1. Write down everything you know, or think is important about your business that makes you stand out. Think of it as a mental dump of all of your unique qualities and services you provide.
Step 2. Make it more concise. This is where you are going to start trimming down what you previously wrote. Break your thoughts into a few different, strong sentences that you think could describe you and your business accurately.
Step 3. Pick the best sentence. You want this to be one sentence and something that speaks to who you are and what you do without being too complicated so people can remember it and become familiar with the tagline and your brand name.
Step 4. Test it out. Make sure your tagline can answer these questions:
Is it visually appealing?
Is it easy to remember?
Are you speaking in a language and tone that your customers can understand?
Does your tag line promise something you can deliver?
Using our brand, we are going to show you what your process should look like.
Step 1. We are experienced advertising professionals who will fight to make sure our clients stand out. Octagon Media believes in true partnership. Our knowledgeable team fights on behalf of our clients to develop strategic advertising and marketing solutions. We integrate the latest technology without array of services to produce creative and innovative concepts that lead to knockout results.
Step 2. Our knowledgeable team fights on behalf of our clients to develop strategic advertising and marketing solutions.
Step 3. Strategy. Advertising. Marketing.
After going through this four-step process we know you’ll end up with a rock-solid tagline that truly works!