Want the Best from Your Staff? Be the Best for Them!
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson
This snippet of wise wisdom rings true in every business niche. The people you choose to hire are what make or break your business. So, investing in your employees is a good use of your company’s time, money and energy. More often than not, businesses heavily invest in developing an understanding of customers, aiming to build long lasting relationships based on trust. This understanding is a must but often falls short when it comes to the employees.
Just like with needs-based customer segmentation, employees have different expectations and preferences for working styles, communication, rewards and development opportunities and when employers focus on these individual needs there are multiple positive benefits that transpire like increased output and high staff retention rates.
An essential part of your day as the boss or business owner is to work with staff to develop a positive environment and culture where your employees feel supported, valued and listened to. Investing in your employees can:
Up employee satisfaction
Increase employee retention
Create employee loyalty
Boost company’s reputation
Build skill sets
Increase engagement in the workplace
Ensure future growth and long-term success
Attract top recruits
Create a sustainable workforce
Increase employee morale
Create a positivity company culture
If you’re looking for high quality ways you can invest in your employees, here are a few ideas:
Assist with Personal Branding
Pay for Certifications
Increase Employee Networks
Offer Personal and Professional Development
Create Team Building Activities
Offer Investment Opportunities
Offer Perks and Benefits
At Octagon Media, we try to do all of this and more. But it’s important to note that sometimes it can even be simple things like buying the team lunch every once in a while, or spending a few minutes talking about something other than work with your employees. Letting them know they matter and are important to you should be your main focus.
If you want your company to always grow and improve then never stop investing in your employees. Just like J.W. Marriot said, “If you take care of your employees, they will take care of your customers and your business will take care of itself.” It’s as simple as that.
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