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Social Media 101

In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and in an entertaining way. There are so many social media platforms out there for businesses to try, but here are the platforms our clients find most useful:


With 1.32 billion daily active users, Facebook is the leader of the social media world. From your grandmother to that kid you swear is still in kindergarten, everyone is on Facebook. Innovative features like “Facebook Live” and extensive analytics reports make it the most used social media platform and, arguably, the most important for building your social media presence.


  • 69% of American women

  • 67% of American men

  • 88% of adults age 18-29

  • 79% of adults age 30-49


  • Developing your brand’s social identity and “voice”

  • Combining original content with curated content interesting to your audience to boost your reach

  • Tracking your audience’s demographics and interests


On average, 6,000 tweets are sent every second. Whether that tweet is breaking news, unveiling your new product, or your favorite GIF is up to you! Twitter is all about the here and now. Things are #short, #sweet and #2thepoint… which isn’t a bad thing considering the human’s average attention span. Twitter isn’t for everyone, but if you’re looking to hear genuine feedback from your customers at lightening speed, you can find it here in 140 characters or less


  • 21% of American women

  • 21% of US American men

  • 36% of adults age 18-29 22% of adults age 30-49


  • Constant contact with your audience

  • Short, to the point messaging and updates

  • Hashtags to track conversations and see who’s talking about your brand


Whether your office is launching a brand-new product or celebrating National Chocolate Chip Cookie Day, your customers not only want to know what you’re doing, they want to SEE it! And with 40 billion photos on Instagram, it’s important that your content is creative, innovative and appealing so it stands out. Combining photos, videos, boomerangs and an abundance of filter choices, Instagram gives you the opportunity to turn pictures of your people and products into a compelling visual post.


  • 32% of American women

  • 23% of American men

  • 59% of adults age 18-29

  • 31% of adults age 30-49


  • Creating and maintaining your brand’s visual identity

  • Giving your audience insight or a “behind-the-scenes” look into your company

  • Increase mobile interaction

It’s definitely not easy to keep up with the ever-changing social media world, but our experts have you covered. If you’re looking to create a social media presence or boost your current following, we have the knowledge and tools to help our clients reach their social media marketing goals.

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