THE CLIENT:
Louis Armstrong New Orleans International
Airport wished to re-brand their new terminal
scheduled to open May 2019. The tasks included
a prospective conceptual message and design
examples to assist in the re-branding effort.
This airport currently serves eighty percent of
all passengers in the state of Louisiana, with 14
airlines to over 56 non-stop destinations.
THE CHALLENGE:
To rebrand the new terminal with a clean and modern design. The goal was not to incorporate the outline of the Mississippi River in the skyline as a representation of the culture and history of New Orleans has within itself.
SERVICES PROVIDED:
Branding. Competitive Analysis. Concept Development. Commercial Production. Event Management. Graphic Design. Media Buying. Media Planning. Research. Strategic Planning. Social Media Management. Public Relations.