THE CLIENT:

The DEQ is a regulatory agency that oversees issues affecting the environment of Louisiana, and Keep Louisiana Beautiful focuses on education, enforcement, awareness, litter removal and beautification. These organizations formed a joint initiative to find a new anti-litter slogan for the State of Louisiana. 

THE CHALLENGE:

In July of 2016, First Lady Donna Edwards, the Louisiana Department of Environmental Quality and Keep Louisiana Beautiful needed to develop the state’s new, official anti-litter slogan. They wanted to find a concept that produced a very catchy, highly recognizable slogan that would also be effective at getting the anti-litter message across to the public.

SERVICES PROVIDED:

Collateral Material. Competitive Analysis. Concept Development. Graphic Design. Promotional Items. Research. Strategic Planning.

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