The DEQ is a regulatory agency that oversees issues affecting the environment of Louisiana, and Keep Louisiana Beautiful focuses on education, enforcement, awareness, litter removal and beautification. These organizations formed a joint initiative to find a new anti-litter slogan for the State of Louisiana. 


In July of 2016, First Lady Donna Edwards, the Louisiana Department of Environmental Quality and Keep Louisiana Beautiful needed to develop the state’s new, official anti-litter slogan. They wanted to find a concept that produced a very catchy, highly recognizable slogan that would also be effective at getting the anti-litter message across to the public.


Collateral Material. Competitive Analysis. Concept Development. Graphic Design. Promotional Items. Research. Strategic Planning.

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