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CITY OF VICKSBURG

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CLIENT:

Vicksburg, Mississippi is a city located on a bluff of the Mississippi River that was originally built as a French colony in 1719. The city has a population of 23,856.

CHALLENGE:

To develop a marketing campaign for a new piece of legislation that would create funding for the construction of a new multipurpose sports complex in Vicksburg, Mississippi, which failed to pass on five previous ballots.

RESULTS:

The referendum passed with 63.08% of voters in favor of the legislation. The campaign generated 309,795 impressions with a reach of 74.7% at a frequency of 5.2.

SERVICES PROVIDED:

Branding. Community Engagement. Competitive Analysis. Concept Development. Corporate Partnerships. Crisis Communications. Media Relations. Public Relations. Research. Strategic Planning. Commercial Production. Media Buying. Media Planning. Broadcast Television. Radio. Print. Out of Home. Digital Media. Online Advertising. Pay-Per-Click (PPC). Search Engine Marketing (SEM). Post Buy Analysis. Copywriting. Creative Conceptualization. E-Mail Marketing. Event Management. Graphic Design. Influencer Marketing. Promotional Items. Search Engine Optimization (SEO). Social Media Management.