TAKE A PEEK INSIDE OUR WORLD. 

Every now and then, we like to share things from our perspective.

 

February 5, 2020

Creating good relationships can result in loyalty of business. This can be true for both clients and other companies and is one of the most effective ways to expand your customer base. In the agency world, the average length of a client-agency relationship is just 3.2 years. At Octagon our average surpasses t...

October 3, 2017

It’s a common misconception amongst business professionals that advertising and public relations are the same thing… and that you only need one of these to be successful. And while our staff could argue the Advertising v. Public Relations debate for days (one with an eye-catching visual and the other with per...

August 3, 2017

In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media prese...

July 10, 2017

Things have been so crazy around the office over the last couple of months that we haven’t had a chance to share with you an awesome project we got to work on with the City of Vicksburg in Mississippi.

So, it all started when we submitted a proposal for a bid with the City of Vicksburg back in February. A coup...

September 1, 2016

Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital.

So…what exactly is native advertising?

First off, let’s get one thing straight. Native advertising is not the same...

June 4, 2015

I often encounter companies that take a DIY approach to their advertising. Advertising is not a short-term affair. In order to brand your company and reap any return on investment (ROI), advertising has to be strategic and consistent. The secret to developing successful advertising campaigns is to determine a...

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