STEP INTO THE RING

Oct 14, 20222 min read

DIFFERENT FUNCTIONS OF PR

Public relations (better known by industry professionals as “PR”) is the practice of managing and disseminating information from an...

Sep 2, 20222 min read

GEOFENCING & GEOTARGETING

We are well into the digital age and that rings true for the world of advertising as well. It seems as though everyday salespeople and...

Aug 15, 20222 min read

CRISIS COMMUNICATION 101

In the world of public relations, dull moments don’t exist. PR specialists are either busy telling the world how great their clients...

Jul 19, 20222 min read

REACH VS FREQUENCY

If you’ve ever worked in advertising, you’ve probably heard the words “reach” and “frequency” often. Reach and frequency are both...

Jun 3, 20223 min read

EXPLAINING RADIO FORMATS

We know you have some knowledge of radio. You listen to it on the way to the office and on the way home. You know that it remains one of...

May 5, 20223 min read

WHAT IS DIGITAL ADVERTISING?

With society going wireless for the most part and becoming more dependent on technology, it only makes sense that the world of...

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