Dec 10, 20213 minThe Marketing Year in ReviewIt feels like we say this every year now, but this year has been an extremely eventful one. We began the year in the thick of the...
Nov 12, 20212 minThe Origins of OctagonIn 2013, Maranda White was at a crossroads. Cutbacks at LSU had led to job reductions, leading to the dissolution of her job as Director...
Oct 8, 20213 minWhat Kind of Advertising Is Best For Me?Creating an advertising plan can be a headache. On the surface it can seem pretty cut and dry, but once you delve into the process it can...
Sep 16, 20212 minThe History of Octagon Media After 13 years of working for some of the largest advertising agencies in the industry, Maranda White packed her bags and set out on a...
Aug 6, 20213 minWhy is NIL Such A Big Deal?Odds are you’ve probably heard about Name, Image and Likeness, or NIL for short, in the news or on the social feed over the past month....
Jul 8, 20212 minWhat's the Difference Between Advertising and Marketing?If you don’t know the difference, don’t feel bad, that’s one of the most common questions we get asked. For those who aren’t aware of how...
