What’s in a Brand?
After recently going through the process of rebranding ourselves, we were reminded that it’s actually a whole lot of stuff that can be a bit confusing. Branding is a crucial component of a company’s marketing and advertising strategy. So, if you’re looking to build your brand, let us help you get started with a few pointers. Most of the technical definitions of brand use terms like name, design and symbol. A brand is these things, but when it comes to marketing and advertisin
