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In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i

Ask anyone at an agency what’s the most vital social media platform to utilize and it will be guaranteed that Facebook will be the answer given by the majority of individuals. That’s understandable due to that fact with over 1 billion active users, Facebook reigns supreme over other social media sites. However, in the area of video content, Facebook has competition from up-and-coming messaging app Snapchat, which was founded in 2011. The potential of Snapchat is so apparent t