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Creating good relationships can result in loyalty of business. This can be true for both clients and other companies and is one of the most effective ways to expand your customer base. In the agency world, the average length of a client-agency relationship is just 3.2 years. At Octagon our average surpasses this. The key to achieving a successful partnership is having trust, communication, understanding and always striving for new heights! Building partnerships with other bus

A common way business owners’ compare whether or not to hire a marketing employee or a marketing agency is to use a base salary versus an hourly quote for a marketing agency and thus conclude that since the hourly rate is higher it must be more expensive. That is not the case. We are going spill the details on why hiring an entire agency is actually more cost efficient and better for your business. Something that is often overlooked are the true costs associated with hiring a

Getting to collaborate with our clients and working with them to achieve their vision are two of the best parts of our job. Finding ways to blend our passions with client goals is what gets us up in the morning. We always want to make sure our clients feel the same way when it comes to working with the Octagon team. What’s so great about working with us you say? Well, we’d love to tell you…in our own—slightly bizarre—words that is. (You know we’re just a little odd like that.

Just last month, the 2016 major election season came to a close, which means the conclusion of many political campaigns. Between advertising, public relations, political communication, etc., running a political campaign is no easy task. You need to be sure of what you’re getting into. They take an enormous amount of time and energy. So, be ready to devote yourself full-time to running a campaign because it is just that—a full-time job. Our advice as advertisers and marketers…

In an era of social media and online marketing a lot of business owners wonder if outdoor advertising is still effective. Every dollar spent on advertising is important and ROI should be measured. When creating a marketing budget it is important to understand the impact each advertising platform will have on consumers. Captive Audience Outdoor advertising is not limited to billboards. Outdoor advertising includes but is not limited to digital signage, bus shelters, taxicabs,

I often encounter companies that take a DIY approach to their advertising. Advertising is not a short-term affair. In order to brand your company and reap any return on investment (ROI), advertising has to be strategic and consistent. The secret to developing successful advertising campaigns is to determine a budget and develop a plan of action. A company may expend the resource of using someone in the office to call various media outlets to obtain pricing or pull research. T