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Full-service advertising agency… What exactly does that mean? We get a lot of prospective clients and even current clients who don’t exactly understand what we or companies like us do. The truth is that we do quite a lot. When it comes to advertising or marketing, what an agency, firm or company calls itself is often not an accurate description of what they do but more of a tool. We may call ourselves an advertising agency, but that doesn’t mean we only do advertising. Techni

In an era of social media and online marketing a lot of business owners wonder if outdoor advertising is still effective. Every dollar spent on advertising is important and ROI should be measured. When creating a marketing budget it is important to understand the impact each advertising platform will have on consumers. Captive Audience Outdoor advertising is not limited to billboards. Outdoor advertising includes but is not limited to digital signage, bus shelters, taxicabs,