How to Make Your Advertising Work for You
I often encounter companies that take a DIY approach to their advertising. Advertising is not a short-term affair. In order to brand your company and reap any return on investment (ROI), advertising has to be strategic and consistent. The secret to developing successful advertising campaigns is to determine a budget and develop a plan of action. A company may expend the resource of using someone in the office to call various media outlets to obtain pricing or pull research. T
