It’s a common misconception amongst business professionals that advertising and public relations are the same thing… and that you only need one of these to be successful. And while our staff could argue the Advertising v. Public Relations debate for days (one with an eye-catching visual and the other with perfect AP style), when it comes down to it our teams work hand in hand to produce the best strategy, content and results for our clients. Here are 4 differences between adv
Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).