In the landscape of the digital age, we all know how crucial digital advertising is to a well-rounded, successful campaign. Many people, when asked if they do digital advertising, will respond, “Yes, we have a Facebook page.” While social media is another (ridiculously) important marketing tool, social media isn’t actually digital advertising, unless you’re paying for it (i.e. those promoted posts or tweets that like to pop up in the middle of your feed). Earned vs. Owned vs.