Is Billboard Advertising Still Relevant?
In an era of social media and online marketing a lot of business owners wonder if outdoor advertising is still effective. Every dollar spent on advertising is important and ROI should be measured. When creating a marketing budget it is important to understand the impact each advertising platform will have on consumers. Captive Audience Outdoor advertising is not limited to billboards. Outdoor advertising includes but is not limited to digital signage, bus shelters, taxicabs,