STEP INTO THE RING
 

When you first start a business, you don’t initially think that the hardest part will be choosing a company name. However, I bet it doesn’t take long before you realize that it is in fact, the most challenging aspect. Your name is an extension of your brand. It tells people who you are before they even meet you and it can reinforce the value you provide or distance you from it. Here, at Octagon Media, we have heard numerous times from our clients that most people get ‘stuck’

With 2018 right around the corner, everyone is talking about goals. Whether you’re developing budgets and objectives for your company’s upcoming year or setting more individual, professional goals, it’s vital to head into 2018 with a clear vision of what you’d like to accomplish. But what if your current brand or visual identity doesn’t match your new goals? Maybe your company is expanding to provide new services or you’re finally ready to tackle those entrepreneurial dreams.

It’s a common misconception amongst business professionals that advertising and public relations are the same thing… and that you only need one of these to be successful. And while our staff could argue the Advertising v. Public Relations debate for days (one with an eye-catching visual and the other with perfect AP style), when it comes down to it our teams work hand in hand to produce the best strategy, content and results for our clients. Here are 4 differences between adv