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Most people think that LinkedIn is just for job-searching. That is partially true. Job searching is definitely a huge part of LinkedIn, but it’s not the only part. LinkedIn is also a way to engage with companies and brands to learn more about who they are. LinkedIn’s Marketing Solutions Blog reported that 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn. In this day and age of marketing your business you need to be on soci

In the landscape of the digital age, we all know how crucial digital advertising is to a well-rounded, successful campaign. Many people, when asked if they do digital advertising, will respond, “Yes, we have a Facebook page.” While social media is another (ridiculously) important marketing tool, social media isn’t actually digital advertising, unless you’re paying for it (i.e. those promoted posts or tweets that like to pop up in the middle of your feed). Earned vs. Owned vs.

Day 5 - Mrs. Bertha “Car Insurance Squirrel Commercial” – Geico Sometimes, commercials are so memorable that they stay with us for a long time. Mrs. Bertha still finds this Geico commercial funny years after its debut. As a treasured member of the Octagon team, we’ll waive the “Best of 2015” requirement. After all, with YouTube, no video (or ad) ever truly dies. #advertising #advertisingstrategy #brandloyalty #brandawareness #commercials #marketing #marketingstrategy #media #

Day 4 - Mr. Bill “John Edwards: The Choice” Louisiana is known for it’s colorful, political history. This year’s gubernatorial race featured classic, mudslinging commercials from both John Bel Edwards and David Vitter—a race that ended in victory for Edwards. This pro-John Edwards commercial positioned Vitter as an unfit governor for the State of Louisiana. #advertising #advertisingstrategy #brandawareness #TV #media #marketingstrategy #commercials

Day 3 - Maranda “Peter Pan Reunion: It’s What You Do” – Geico The Boy Who Never Grew Up had our CEO laughing like a kid again in Geico’s commercial: “Peter Pan Reunion: It’s What You Do.” Throw in one of literature’s greatest symbols of childhood and a little Sinatra, and you’ve got some real magic. #advertising #advertisingstrategy #brandloyalty #brandawareness #commercial #marketing #marketingstrategy #media #TV

Day 2 - Kaitlyn Star Wars: The Force Awakens Teaser #2 “As a lifelong, diehard Star Wars fan (thanks dad), my favorite ad for 2015 is without doubt the Star Wars: The Force Awakens second official teaser. I avoided the video like the plague until the movie premiered, but when I finally went back to watch it, there was no denying it. From the visuals, to the music, to the dialogue, it was the perfect combination of nostalgia, action and intrigue ...May the force be with you.”