The Rise? of the Hybrid Creative
A couple months ago, our graphic designer Brady discovered this AdWeek article about “hybrid creatives,” which proposes the idea that many Millennial creatives entering the advertising industry are these multi-talented havens of ingenuity and creativity. Meaning—they can do multiple job titles from graphic designer to copywriter to photographer. Now, we all know about Millennials—those ever so elusive beings born somewhere between 1982 and 2004 that perplex and confound the m