Digital Advertising: Catching the Right Fish
Last month, we talked a little about digital advertising—true digital advertising, which is so important. It’s highly customizable and can be tailored to fit a wide range of budgets while still delivering results. Once you decide to take the plunge into digital, the first thing you have to do is pinpoint your target audience, but then, you have to figure out how to reach them. To catch the right fish, you need the right bait, line, tackle and fishing hole. Sure, you can cast
