As 2017 comes to a close, our team has been reflecting a lot on the work we’ve done this year. One thing we noticed is our clients’ continued interest in all things digital from websites to social media to online advertising. More and more of our world is finding its way online everyday. We talk to one another, read our news, get our educations, buy products, book flights, watch TV. Think about how different the world looks today compared to just 10 or 15 years ago. We should
In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i
Last month, we talked a little about digital advertising—true digital advertising, which is so important. It’s highly customizable and can be tailored to fit a wide range of budgets while still delivering results. Once you decide to take the plunge into digital, the first thing you have to do is pinpoint your target audience, but then, you have to figure out how to reach them. To catch the right fish, you need the right bait, line, tackle and fishing hole. Sure, you can cast
In the landscape of the digital age, we all know how crucial digital advertising is to a well-rounded, successful campaign. Many people, when asked if they do digital advertising, will respond, “Yes, we have a Facebook page.” While social media is another (ridiculously) important marketing tool, social media isn’t actually digital advertising, unless you’re paying for it (i.e. those promoted posts or tweets that like to pop up in the middle of your feed). Earned vs. Owned vs.