Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).
If you haven’t heard, Octagon Media has officially packed its bags and moved offices. Now, if you really want to learn something about your team, have them move offices together. We spent over eight hours moving furniture, mounting TVs, building furniture, making store runs and dealing with car trouble, most of it without A/C (noootttt ideal moving conditions when we’re talking Louisiana in the summertime). It was loads of hard work, but believe it or not, we had a blast (and
In the landscape of the digital age, we all know how crucial digital advertising is to a well-rounded, successful campaign. Many people, when asked if they do digital advertising, will respond, “Yes, we have a Facebook page.” While social media is another (ridiculously) important marketing tool, social media isn’t actually digital advertising, unless you’re paying for it (i.e. those promoted posts or tweets that like to pop up in the middle of your feed). Earned vs. Owned vs.