With 2018 right around the corner, everyone is talking about goals. Whether you’re developing budgets and objectives for your company’s upcoming year or setting more individual, professional goals, it’s vital to head into 2018 with a clear vision of what you’d like to accomplish. But what if your current brand or visual identity doesn’t match your new goals? Maybe your company is expanding to provide new services or you’re finally ready to tackle those entrepreneurial dreams.
Almost three months ago, Octagon and several other companies in Baton Rouge were invited by First Lady Donna Edwards to develop the concept for a new anti-litter slogan for the State of Louisiana. Last Thursday, we were very proud to announce that our slogan was the winner. Thank you to First Lady Donna Edwards, Keep Louisiana Beautiful and the Louisiana Department of Environmental Quality for honoring us with your decision. Pulling a Pelican Out of a Hat We started this proj
A couple months ago, our graphic designer Brady discovered this AdWeek article about “hybrid creatives,” which proposes the idea that many Millennial creatives entering the advertising industry are these multi-talented havens of ingenuity and creativity. Meaning—they can do multiple job titles from graphic designer to copywriter to photographer. Now, we all know about Millennials—those ever so elusive beings born somewhere between 1982 and 2004 that perplex and confound the m
A logo is part of your brand and will be the most recognizable visual aspect for your company. A logo represents the legacy of a company that will be seen far into the future by multiple generations. For this reason, it is important to take the time to develop a logo that best represents your company image. Make it Unique When designing a logo, it is important to your company’s identity that the logo is unique. Purchasing a logo program or template from graphic software means