In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i
Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).