Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).
Day 5 - Mrs. Bertha “Car Insurance Squirrel Commercial” – Geico Sometimes, commercials are so memorable that they stay with us for a long time. Mrs. Bertha still finds this Geico commercial funny years after its debut. As a treasured member of the Octagon team, we’ll waive the “Best of 2015” requirement. After all, with YouTube, no video (or ad) ever truly dies. #advertising #advertisingstrategy #brandloyalty #brandawareness #commercials #marketing #marketingstrategy #media #
Day 3 - Maranda “Peter Pan Reunion: It’s What You Do” – Geico The Boy Who Never Grew Up had our CEO laughing like a kid again in Geico’s commercial: “Peter Pan Reunion: It’s What You Do.” Throw in one of literature’s greatest symbols of childhood and a little Sinatra, and you’ve got some real magic. #advertising #advertisingstrategy #brandloyalty #brandawareness #commercial #marketing #marketingstrategy #media #TV