How to Create a Winning Tagline in 4 Easy Steps Let’s play a game. We say a tagline and you guess the brand. Ready? “Just do it”. “I’m lovin’ it”. “Can you hear me now?” Was it easy? Did you know them right away? That is exactly what a good tagline should do. It should spark some kind of emotion and connect you to the brand instantly giving you a little insight into what they do. You may think that if you’re a smaller brand having a tagline isn’t as important because people d
When you first start a business, you don’t initially think that the hardest part will be choosing a company name. However, I bet it doesn’t take long before you realize that it is in fact, the most challenging aspect. Your name is an extension of your brand. It tells people who you are before they even meet you and it can reinforce the value you provide or distance you from it. Here, at Octagon Media, we have heard numerous times from our clients that most people get ‘stuck’
With 2018 right around the corner, everyone is talking about goals. Whether you’re developing budgets and objectives for your company’s upcoming year or setting more individual, professional goals, it’s vital to head into 2018 with a clear vision of what you’d like to accomplish. But what if your current brand or visual identity doesn’t match your new goals? Maybe your company is expanding to provide new services or you’re finally ready to tackle those entrepreneurial dreams.
If you haven’t heard, Octagon Media has officially packed its bags and moved offices. Now, if you really want to learn something about your team, have them move offices together. We spent over eight hours moving furniture, mounting TVs, building furniture, making store runs and dealing with car trouble, most of it without A/C (noootttt ideal moving conditions when we’re talking Louisiana in the summertime). It was loads of hard work, but believe it or not, we had a blast (and
After recently going through the process of rebranding ourselves, we were reminded that it’s actually a whole lot of stuff that can be a bit confusing. Branding is a crucial component of a company’s marketing and advertising strategy. So, if you’re looking to build your brand, let us help you get started with a few pointers. Most of the technical definitions of brand use terms like name, design and symbol. A brand is these things, but when it comes to marketing and advertisin