When you first start a business, you don’t initially think that the hardest part will be choosing a company name. However, I bet it doesn’t take long before you realize that it is in fact, the most challenging aspect. Your name is an extension of your brand. It tells people who you are before they even meet you and it can reinforce the value you provide or distance you from it. Here, at Octagon Media, we have heard numerous times from our clients that most people get ‘stuck’
Planning an event can often feel like a daunting task. Scouting locations, accommodating guests, planning menus and coordinating vendors all in a timely manner can turn anticipation for your fun-filled celebration into a heavy weight on your shoulders. We’ve noticed an influx in requests for our event management services. Most recently, we were commissioned by the Baton Rouge Mayor’s office to help them commemorate the 2016 flooding in our area. The goal was to develop an eve
In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i
Almost three months ago, Octagon and several other companies in Baton Rouge were invited by First Lady Donna Edwards to develop the concept for a new anti-litter slogan for the State of Louisiana. Last Thursday, we were very proud to announce that our slogan was the winner. Thank you to First Lady Donna Edwards, Keep Louisiana Beautiful and the Louisiana Department of Environmental Quality for honoring us with your decision. Pulling a Pelican Out of a Hat We started this proj
Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).
Last month, we talked a little about digital advertising—true digital advertising, which is so important. It’s highly customizable and can be tailored to fit a wide range of budgets while still delivering results. Once you decide to take the plunge into digital, the first thing you have to do is pinpoint your target audience, but then, you have to figure out how to reach them. To catch the right fish, you need the right bait, line, tackle and fishing hole. Sure, you can cast