Creating good relationships can result in loyalty of business. This can be true for both clients and other companies and is one of the most effective ways to expand your customer base. In the agency world, the average length of a client-agency relationship is just 3.2 years. At Octagon our average surpasses this. The key to achieving a successful partnership is having trust, communication, understanding and always striving for new heights! Building partnerships with other bus
It’s a common misconception amongst business professionals that advertising and public relations are the same thing… and that you only need one of these to be successful. And while our staff could argue the Advertising v. Public Relations debate for days (one with an eye-catching visual and the other with perfect AP style), when it comes down to it our teams work hand in hand to produce the best strategy, content and results for our clients. Here are 4 differences between adv
In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i
Things have been so crazy around the office over the last couple of months that we haven’t had a chance to share with you an awesome project we got to work on with the City of Vicksburg in Mississippi. So, it all started when we submitted a proposal for a bid with the City of Vicksburg back in February. A couple weeks later, the City invited our team to a meeting to discuss our proposal. So, we took a road trip up to Vicksburg (can you say close quarters?). When mid-March rol
Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).
I often encounter companies that take a DIY approach to their advertising. Advertising is not a short-term affair. In order to brand your company and reap any return on investment (ROI), advertising has to be strategic and consistent. The secret to developing successful advertising campaigns is to determine a budget and develop a plan of action. A company may expend the resource of using someone in the office to call various media outlets to obtain pricing or pull research. T