Most people have started to realize just how important digital marketing and advertising has become. If you haven’t, then you are living under a rock and need to come out now. In all seriousness though, marketing yourself online needs to be part of your plan if you want to get your name out there and bring in more business. Digital marketing is a must for modern brands because it allows companies to create and cultivate better customer relationships by engaging with customers
From text to images and videos to live streaming, content and the way you engage with your audience has really changed. Brands are continuously looking to engage their audiences faster and more effectively, especially now. In a world filled with new content every second, a good way to engage and connect is by utilizing Facebook Live. As the most popular social media platform in the world – with more than 2 billion users – Facebook gives you a platform where your customers are
In 2017, your social media accounts are, more often than not, the first impression your customers have of your business. And since “first impressions are everything,” it’s important that you're utilizing all your social media channels as effectively as possible to make create a professional social media presence that reflects the work you do. Knowing basic demographics and functionality of each social media platform can help you reach your target audience where they are and i
Native advertising. Chances are you hear this phrase all over the place. That’s because it’s such an important component of the modern advertising conversation, especially when it comes to digital. So…what exactly is native advertising? First off, let’s get one thing straight. Native advertising is not the same as content marketing. Even though they do share some similarities, they are actually two very different things, but that’s a whole other conversation (or blog, maybe).
If you haven’t heard, Octagon Media has officially packed its bags and moved offices. Now, if you really want to learn something about your team, have them move offices together. We spent over eight hours moving furniture, mounting TVs, building furniture, making store runs and dealing with car trouble, most of it without A/C (noootttt ideal moving conditions when we’re talking Louisiana in the summertime). It was loads of hard work, but believe it or not, we had a blast (and
In the landscape of the digital age, we all know how crucial digital advertising is to a well-rounded, successful campaign. Many people, when asked if they do digital advertising, will respond, “Yes, we have a Facebook page.” While social media is another (ridiculously) important marketing tool, social media isn’t actually digital advertising, unless you’re paying for it (i.e. those promoted posts or tweets that like to pop up in the middle of your feed). Earned vs. Owned vs.