THE CLIENT:
CVS is the parent company of Aetna which is one of the nation’s leading diversified health care benefits companies, serving an estimated 44.6 million people with information and resources to help them make better-informed decisions about their health care.
THE CHALLENGE:
To assist Aetna Better Health of Louisiana in increasing brand awareness throughout the state by promoting its products and services.
SERVICES PROVIDED:
Concept Development. Commercial Production. Graphic Design. Media Buying. Media Planning. Strategic Planning. Public Relations. Photography. Post Buy Analysis.